As a YouTube creator, you want more subscribers, watch time, views, and clicks to
your website.
Ultimately, your success on YouTube either helps
you generate ad revenue or promote your brand (whether you’re selling bags,
cosmetics, or business tools). Given your goals, how do you grow your YT
channel in 2019 and beyond?
I’ll discuss actionable steps and YouTube insider tricks that can help instantly boost your view
count.
Discover how you can promote your videos on
different channels, repurpose content, and why getting transcripts of your
videos are a Youtuber’s secret weapon.
The Value of Text
You trust written content. After all, despite
Google’s speech recognition powers, SEO still relies on the written word.
As a result, you strive to write and remix your
video content into metadata (title,
description, tags, etc)… or you just completely miss out on these optimization
and distribution opportunities.
Because you’ve invested so much in producing your
videos, you want to make sure that they’re found! If they fall on deaf ears,
that ultimately hurts your mission and bottom line.
At the moment, you could be working on YouTube on
your own or occasionally getting help. In this article, I’ll expound on the
kind of help that you can get from professionals who specialize in areas that
you would rather (and should) delegate.
Let Scribie’s professionals do the
work. Order transcripts of your YouTube videos or upload subtitles to
your videos.
What YouTube Looks like in 2019
We know we’re preaching to the choir. You’ve been
publishing regularly (perhaps for more than a year now). In any case, let’s
revisit the value of YouTube and what the landscape looks like. These facts,
trends, and statistics enable us to review your opportunities.
You might know that YouTube is the 2nd(!) most popular search
engine. Coincidentally, did you also know that YouTube is the 2nd
most popular website on earth (at the time of writing)?
Given its influence, the leading video platform
happens to be a lucrative income source (directly or indirectly). How much can
YouTubers make? Typically composed of small teams or solo creators, top
YouTubers are worth between $10M to $20M. Looking at the other side of the
spectrum, businesses like Adobe and Cisco depend
on YouTube as a marketing channel.
In other words, YouTube isn’t going down. You’re
investing in the right place so you better double down.
How Transcription Services Can Change
Your YouTube Game
As mentioned before, you can’t ignore the value of
text. As Youtubers, you’ll still need to input text, whether as video captions,
in your description and tags, or even when sharing videos on your social
accounts.
A transcript of
your YouTube video allows you to repurpose content.
Why is repurposing content so magical?
First of all, you save time. You get to promote more even when creating less.
According to Buffer, you can repurpose the content in your video
to get
an SEO boost, reach more audiences, gain authority,
and reinforce
your message.
All The Ways You Can Repurpose Your
YT Video
Through a transcription service that will turn your
recordings into text, like Scribie, you can repurpose your video content in a
multitude of ways. Awesome, yes?
Adding the (tiresome but essential) metadata like
tags and descriptions to your YouTube video becomes easier.
This also lets you distribute your content to a multitude of channels. Use the text
version of your video recording to create:
·
new blog posts and articles,
·
a presentation,
·
social media posts,
·
Quora answers,
·
emails,
·
an ebook, and more!
You can also use the text to add subtitles/captions to your videos and become more accessible to a wider audience, as well as boost watch time and your viewer’s
experience.
Beef Up YouTube Video Descriptions
Optimizing the metadata or descriptions in your
YouTube videos increase the chances of you being found online. Add the right
keywords, including LSI keywords, and tags to help your SEO and to rank higher
on search results. (LSI keywords are keywords related to your main keyword.)
Here’s how: Plug your transcript into a word cloud
(like this) to discover keywords and tags you can use for
YouTube SEO.
Check out this interview by Video Influencers which nicely sums up what I’ve been talking
about.
Youtuber Daniel suggests these three YouTube hacks to skyrocket your views.
1. LSI Keywords
Besides using your main keywords in your title and
such, use LSI keywords in your description. LSI keywords are additional bits of
information that relate to your actual content or keyword topic.
For example, if your main keyword is “transcription services”, LSI keywords can include “transcription
software”, “human transcription services”, “best transcription services”, etc.
2. Share Function
on YouTube
Don’t stick to one platform.
YouTube is competitive. You’ll need to promote, be
social, and push your content out on as many channels and platforms to get the
most eyeballs.
Create accounts based on the various platforms
available on YouTube’s
Share function, and share your video on all of
these as it goes live. Use your transcript to create captions or blog posts for
sharing. Cherry-pick sentences from the transcript to turn into social posts.
Turn the transcript into draft points for your blog post.
YouTube loves the backlinking, helping with your
views and ranking. Plus, your building communities and exposing more to your
content.
3. Suggested VideosYou may want to rank on the first page, but it’s
also all about the suggested videos sidebar right now. To get on that sidebar,
find the top results for your main keyword on Ytbpals, get their channel names,
and use them as the last two tags of your video. This signals YouTube that your
content is similar to theirs.
Cool hacks, right?
How to Upload Your Captions Directly
to YouTube
Adding subtitles or captions to your YouTube videos
help more viewers enjoy your content. This ultimately boosts watch time and
engagement.
With captions, your audience can watch your videos
on the bus, in a busy cafe, or wherever they are that may not be as conducive
to YouTube watching. It also opens up your content to a more global audience.
Through Scribie, you can directly upload captions
to your YouTube video in a few steps:
1.
Add your YouTube URL to import your
video on Scribie.
2.
Verify and hit Order Transcript.
3.
Once the transcribed files are ready,
click on the “Save to YouTube” button next to the other save options.
4.
Enter the YouTube URL of the video in
the pop-up.
5.
Authorize Scribie to upload the
captions to your channel.
That’s it! Your captions will then be added to the
video on Youtube.
See more
detailed instructions and screenshots of the
step-by-step process of adding subtitles using Scribie.
Over to You
Start turning your YouTube videos intro transcripts
and make it a habit.
You don’t have to do it yourself. Scribie can be
your transcription
partner for text versions of your video content and for adding captions to your YouTube videos.
After investing in creating a transcript, fuel the discipline of repurposing, promoting your content, and implementing SEO.
After investing in creating a transcript, fuel the discipline of repurposing, promoting your content, and implementing SEO.
I am very inspired to your Very great blog. Thank You So Much.
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